Free Essays on Herodotus

Though a Greek historian, Herodotus’ views on the Persians can be considered objective despite the bad blood that existed throughout the many years of Greek and Persian battles. The Greeks and the Persians fiercely fought each other for centuries, and many ancient sources such as Homer’s Iliad and the Trojan War, depict the Persians as the evil wrong doers. Herodotus however carefully analyzes the Persians through documents and oral accounts, and to a great extent gives accounts on them that reflect modern anthropological characteristics. In his book The Histories, Herodotus writes mostly of the wars the Greeks had with the Persians, and in many cases, he looks into the perspective of the Persians’ view of the Greeks. Herodotus states that he does not want to pass judgment on who is to blame and only wants to state the facts from his knowledge of why the Greeks might have been treated unjustly and for the occurrences of the many wars (Herodotus 1.4). As most people know from Homer’s Iliad, the Trojan War occurred when Paris a Persian prince kidnapped Helen, and the Greeks went to Troy to claim her. What Herodotus tells us that the Persians claimed happened is that it was the Greeks who started the unjust acts of kidnapping by taking Medea, the king of Persia’s daughter. To the Persians, kidnapping was not an indirect act of war since they believed â€Å"that no young woman allows herself to be kidnapped if she does not wish to be† (1.4). Therefore the Persians believed that Helen wanted to be with Paris and that the attack on Troy was the first act of aggression that led to the Greeks being the enemies of the Persians. By giving out this information, it is obvious that Herodotus tries to be non-judgmental and tries to give both sides of the story. To the Greeks, the Persians were known as barbarians. If one reviews their customs and religion, he will find that they are indeed very civilized, the very opposite of barbari... Free Essays on Herodotus Free Essays on Herodotus Though a Greek historian, Herodotus’ views on the Persians can be considered objective despite the bad blood that existed throughout the many years of Greek and Persian battles. The Greeks and the Persians fiercely fought each other for centuries, and many ancient sources such as Homer’s Iliad and the Trojan War, depict the Persians as the evil wrong doers. Herodotus however carefully analyzes the Persians through documents and oral accounts, and to a great extent gives accounts on them that reflect modern anthropological characteristics. In his book The Histories, Herodotus writes mostly of the wars the Greeks had with the Persians, and in many cases, he looks into the perspective of the Persians’ view of the Greeks. Herodotus states that he does not want to pass judgment on who is to blame and only wants to state the facts from his knowledge of why the Greeks might have been treated unjustly and for the occurrences of the many wars (Herodotus 1.4). As most people know from Homer’s Iliad, the Trojan War occurred when Paris a Persian prince kidnapped Helen, and the Greeks went to Troy to claim her. What Herodotus tells us that the Persians claimed happened is that it was the Greeks who started the unjust acts of kidnapping by taking Medea, the king of Persia’s daughter. To the Persians, kidnapping was not an indirect act of war since they believed â€Å"that no young woman allows herself to be kidnapped if she does not wish to be† (1.4). Therefore the Persians believed that Helen wanted to be with Paris and that the attack on Troy was the first act of aggression that led to the Greeks being the enemies of the Persians. By giving out this information, it is obvious that Herodotus tries to be non-judgmental and tries to give both sides of the story. To the Greeks, the Persians were known as barbarians. If one reviews their customs and religion, he will find that they are indeed very civilized, the very opposite of barbari...

History of the Domestication of Sunflowers

History of the Domestication of Sunflowers Sunflowers (Helianthus spp.) are plants native to the American continents, and one of four seed-bearing species known to have been domesticated in eastern North America. The others are squash [Cucurbita pepo var oviferia], marshelder [Iva annua], and chenopod [Chenopodium berlandieri]). Prehistorically, people used sunflower seeds for ornamental and ceremonial use, as well as for food and flavoring. Prior to domestication, wild sunflowers were spread throughout the North and Central American continents. Wild sunflower seeds have been found in numerous locations in eastern North America; the earliest so far is within the American Archaic levels of the Koster site, as early as 8500 calendar years BP (cal BP); when it was precisely domesticated, is difficult to establish, but at least 3,000 cal BP. Identifying Domesticated Versions Archaeological evidence accepted for recognizing the domesticated form of sunflowers (Helianthus annuus L.) is the increase in the average mean length and width of achenethe pod that contains the sunflower seed; and since Charles Heisers comprehensive studies in the 1950s, the established reasonable minimum length for determining whether a particular achene is domesticated has been 7.0 millimeters (about a third of an inch). Unfortunately, that is problematic: because many sunflower seeds and achenes were recovered in the charred (carbonized) state, and carbonization can, and in fact often does, shrink the achene. In addition, the accidental hybridization of wild and domestic formsalso results in smaller sized domestic achenes. Standards to correct for carbonized seeds developed from experimental archaeology on sunflowers from DeSoto National Wildlife Refuge found that carbonized achenes exhibited an average of 12.1% reduction in size after being carbonized. Based on that, Smith (2014) proposed scholars use multipliers of about 1.35-1.61 to estimate the original size. In other words, measurements of carbonized sunflower achenes should be multiplied by 1.35-1.61, and if the majority of the achenes falls over 7 mm, you can reasonably surmise that the seeds are from a domesticated plant. Alternatively, Heiser suggested that a better measure might be the heads (disks) of sunflowers. Domesticated sunflower disks are significantly larger than wild ones, but,  unfortunately, only about two dozen partial or complete heads have been identified archaeologically. Earliest Domestication of Sunflowers The main site of domestication for sunflower appears to have been located in the eastern North American woodlands, from several dry caves and rock shelters of the central and eastern United States. The firmest evidence is from a large assemblage from the Marble Bluff site in the Arkansas Ozarks, securely dated to 3000 cal BP. Other early sites with smaller assemblages but potentially domesticated seeds include Newt Kash Hollow rock shelter in eastern Kentucky (3300 cal BP); Riverton, Eastern Illinois (3600-3800 cal BP); Napoleon Hollow, central Illinois (4400 cal BP); the Hayes site in central Tennessee (4840 cal BP); and Koster in Illinois (ca 6000 cal BP). In sites more recent than 3000 cal BP, domesticate sunflowers are frequent occurrences. Early domesticated sunflower seed and achene was reported from the San Andrà ©s site in Tabasco, Mexico, direct dated by AMS to between 4500-4800 cal BP. However, recent genetic research has shown that all modern domestic sunflowers developed from the wild eastern North American species. Some scholars have argued that the San Andres specimens may not be sunflower  but if they are, they represent a second, later domestication event that failed. Sources Crites, Gary D. 1993 Domesticated sunflower in Fifth Millennium B.P temporal context: New evidence from middle Tennessee. American Antiquity 58(1):146-148. Damiano, Fabrizio, Luigi R. Ceci, Luisa Siculella, and Raffaele Gallerani 2002 Transcription of two sunflower (Helianthus annuus L.) mitochondrial tRNA genes having different genetic origins. Gene  286(1):25-32. Heiser Jr. CB. 1955. The origin and development of the cultivated sunflower. The American Biology Teacher 17(5):161-167. Lentz, David L., et al. 2008 Sunflower (Helianthus annuus L.) as a pre-Columbian domesticate in Mexico. Proceedings of the National Academy of Sciences 105(17):6232-6237. Lentz D, Pohl M, Pope K, and Wyatt A. 2001. Prehistoric sunflower (Helianthus Annuus L.) domestication in Mexico. Economic Botany  55(3):370-376. Piperno, Dolores R. 2001 On Maize and the Sunflower. Science  292(5525):2260-2261. Pope, Kevin O., et al. 2001 Origin and Environmental Setting of Ancient Agriculture in the Lowlands of Mesoamerica. Science 292(5520):1370-1373. Smith BD. 2014. The domestication of Helianthus annuus L. (sunflower). Vegetation History and Archaeobotany 23(1):57-74. doi: 10.1007/s00334-013-0393-3 Smith, Bruce D. 2006 Eastern North America as an independent center of plant domestication. Proceedings of the National Academy of Sciences 103(33):12223-12228.

Project Proposals Essay Example | Topics and Well Written Essays - 1000 words

Project Proposals - Essay Example Therefore, the system must first ensure that each student registers himself and his project proposal. Then the project must be categorized and sent to the requisite faculty. The faculty must then make an assessment of the drawbacks or advantages of the project and must decide upon the feasibility with regards to time, cost etc. and notify the student accordingly. b) The aggregate project plan outlines the project's stages for the next 18 months. Since p3 is in the final year of completion, it has to be completed first. As p2 strongly contributes to 01 & 03, and as p3 will already have supported all the objectives, it must be finished first. This would then require us to implement only p1, which contributes to 02 (already implemented by p3), subsequent to which, p4 can be easily accomplished. This is because as p2 and p3 have already satisfied almost all of the objectives, it would not be a problem for the implementation of p1, whereby, p4 can be easily implemented. The time taken for each subsequent project will gradually reduce as the objectives that need to be accomplished at every stage gradually reduce. Such an approach will enable p3 to satisfy most of the university's need at the time of installation, and the subsequent projects can be added to the existing system to enhance the functionality of the system, and in some cases they need not be implemented or developed at all in case the earlier project satisfies the required functionalities of the current project in all respects. c) the title would be- A feasibility study on the automation of university project appraisals. We use this in the Strategic Decision Process. 2) a) we need to use an evolutionary prototyping model for this system, as this will enableus to make changes, which will enable an all-at-once installation as the product willbe tested from time to time during development.. b)simple application of the formula for every row. c) already discussed in 2004 paper. d) D-E-R-Q-W. e) this has already been shown in 2004 paper. After the Gantt chart. 3) a) module E: $(400*5*26) same is the case for the other 3 independent modules.For w: cost is $((400*5*52)+(500*5%52)) b) for module E: duration is 26 weeks. So no inflation whereas from modules w,q,r,the 5% rate is applicable. For example, for module w: the inflation must be applied for 52 weeks (assuming

Causes Won, Lost, and Forgotten Essay Example | Topics and Well Written Essays - 2500 words

Causes Won, Lost, and Forgotten - Essay Example In Causes, we find how visual representation may – knowingly or unknowingly – color our understanding of past events, and discover the many ways this has occurred in the specific history of the Civil War in the United States (US). Gallagher employs a lucid framework of analysis: he identifies four major â€Å"interpretive traditions† that find their way on screens and canvases, namely the Lost Cause, the Union Cause, the Emancipation Cause, and the Reconciliation Cause traditions (2008, p. 2). The Lost Cause regards the Southern secessionist call as a nation building movement of valor against insurmountable odds, with scant attention to slavery. The Union Cause portrays the North’s unflinching commitment to both retaining a united American nation in the face of Southern secessionism and preserving democracy. The Emancipation Cause deals squarely with the issue of black Americans’ liberation, and the Reconciliation Cause attempts to emphasize the uniquely American values that both sides stood for, even though they sought different ends (Gallagher, 2008, p. 2). As the author maintains, though each of these have remained distinct interpretive scales of judgment, they have experiences a fair degree of overlap. But, Gallagher is careful to determine the remit of Causes’ scope at the onset and says that he â€Å"make[s] no claim to offer a history of the Civil War in American film,† (2008, p. 9) and reaffirms that his analysis does not stretch to the television. He says: â€Å"Whether intentionally or not, films [and artwork] convey elements of the four interpretive traditions, and how well each of the quartet has fared sheds light on their comparative vitality† (Gallagher, 2008, p. 10). In Causes, Gallagher identifies the emergence of two key themes: firstly, he finds that the Lost Cause tradition has gradually done worse in films since the days of Gone

Plot summary of the old man and the sea Essay Example for Free

Plot summary of the old man and the sea Essay The Sea is the story of an epic that makes a very great effort between an old, who has a lot of experience of a particular activity and he is the epitome of a modern human life, it was happened in a small fishing village near Havana,Cuba, The waters of the Gulf of Mexico, in the 1940,s in the twentieth century. The writers of modern age focused on man as well as psyche of man rather than society, so that Ernest Hemingway wants to write the old man and the sea ,which was the old(Santiago) suffered from alienation ,that alone all the time, it was one of the features of modern age. (Miller, 2002: 3). In 1930,s and during the second world war Ernest Hemingway was lived in Cuba, and because he was loved hunting and fishing and in the age of childhood he fished and hunted with his father, so that he began to write the old man and the sea in the last years of his life and published in the 1952 as a single issue of human life in modern age. In that small village, the villagers must work, which work it is fishing to get money so as to sustain in life, so that each members in the village go to sea with his boat or skiff in the early morning for fishing, and Santiago, old Cuban fisherman was one of them, but alone. As (Ernest Hemingway said). He had a shack which was a small building made of woods, in it a bed, a table, one chair, a picture in colour of Sacred heart of Jesus and another of Virgin of Cobre of his wife on the shelf in the corner under his shirt. He had a small boat and gone eighty-four days without took a fish. The boy named Manolin, that the old man took him when he was five years old and the boy loved him too much and loyalty for him, when the boy saw him without taking a fish in the first forty days while he took three fish in the first week. It made the boy, unlucky to see the old man each day went and came, went and came with his skiff empty and without fish, then the boy came to help him such as coiled lines or the pole, harpoon, brought coffee, sometimes with some food from Martin or Perico, and newspapers that talked about baseball, then it would been the discussion between Santiago and Manolin, that Santiago had a huge  admired for the Great DiMaggio, he was great in baseball player, and whose father was fisherman. The boy left him because his parents forced him to do, and go to another boat. The parents of the boy with the villagers called Santiago salau or unlucky and laughed at him, but Santiago said toward Manolin I knew you did not leave me because you doubted, then the boy said no it was true because my father made me left, so I must obey him, finally the boy left him and Santiago goes to sleep, in his sleep he dreamt lions that played on the white beach of Africa, this was a sense when he was a very young man. The next morning before sunrise Santiago went to Manolin’s house to wake Manolin so as to carry Santiago’s gear to his boat and drinking coffee, on the beach wished each other good luck. (Miller, 1988: 3-20). This time that started with the new day Santiago decided to go far out from others fisherman in the sea, he rowed steadily away from shore toward the deep waters of Gulf Stream. The first he heard the leaps of the flying fish then he saw flying fish pursued by dolphins a diving, circled seabird, he considered to be his friend, and he followed farther and farther out the seabird that was hunting for fish. One of the old man’s’ lines goes taut, and then the old man said out laud, would made a lovely piece of bait. Big fish pulled the boat every day farthest from shore until lost lights of his village. He can’t increase the tension on the line, because if it was too tauted it will be break and the fish will get away. It was a kind of struggle big fish (Marlin), and Santiago, that Marlin wants to get free and the old man wants to get his aim, goal, and desire that stands for life. Because he could not took big fish in to his boat and said a loud I wished I had the boy, but nothing, then he said to himself you have to work better, it was a kind of encourage himself, and he was optimistic all the time although he was alone, and can’t catch a fish, so as to helped himself he said toward Marlin I loved you and I respect you but I will killed you dead before sunset, after that a small tired bird named (Warble) came from north toward the old man’s boat, perched on the taut fishing line that linked the old man to the big fish, the old man told the bird to stayed and rested here to live and to sustain like other any man or birds, he said you were tired and loneliness as me. He didn’t mentioned the Hawks that waited for little bird, suddenly the Marlin surged, and the bird left him without any reaction, Santiago didn’t aware of the bird because his hand was bled, while marlin was quiet, the old man took the line with his back and ate the tun a that he caught day before, then turned to his imaginary mind to baseball, the great DiMaggio, and he wondered if DiMaggio would stayed with the marlin. The marlin woke and jumped out of water again and again and began to circle around the boat for hours and the line taken by Santiago’s hand that fought with the circling fish, after hat he pulled the fish on to it was side by the boat and plunged his harpoon in to it. (Miller; Asiaing. com, 10-37). Note; now he was happy, comfort and without any harm or pain because he got or completed his great aim, desire with the catching of big fish. Here the long strength struggle finished between The Old Man, and the Marlin with the fish lurched out of the water and dead, he pulled the boat toward the fish fastened the fish to the side of the boat. He thought how much money he could make from such a big fish, and he imagined that DiMaggio would be proud of him. The old man found himself wondered, luck, happy, and got his aim, goal, and he rowed toward his village with the great won in his life, but his happiness long less which an hour later amako shark arrived having smelled the marlin’s blood, the second fight and struggle began with sharks that wanted to eat the marlin’s flesh, he was able to killed a number of sharks with his knife and weapon, but he lost his knife and things in the process. He was failure after all and when he got back to the shore of his village there was nothing left but the head, the Skelton, and tail of the marlin. He beached his boat and went to his small building slept and dreamed the lions and turtles. The next morning, Manolin came to the old man’s shack with brought a coffee and despite the old man’s bad luck he decided to go fishing with him again. The entire fisherman had gathered around the Santiago’s boat and measured the Skelton at eighteen feet. Hemingway employed a number of images that link Santiago to Christ, the model of transcendence, who turned loss in to gain, defeat in to triumph, and even death in to new life, and as a representative character for everyone in the society. (Miller, 2002:26-31). Major Characters in the old man and the sea: *Just we had two major characters, 1-Santiago, (The Old Man). 2-Manolin, (The Boy). -Santiago; The old man of the novella’s title. He was a Cuban fisherman, suffered terribly throughout The Old man and The Sea, he had went eighty-four days without caught a fish, and became laughingstock of his village, but he was able to patient. (Miller, 2002: 5). -Manolin; was present only in the beginning and in the end of The Old Man and the Sea, but his presence was important, because Manolin’s love and loyalty for Santiago highlighted the Santiago’s valued as a person and as a fisherman. (Miller, 2005:6). Minor Characters in the old man and the sea: We had four minor characters in the old man and the sea. 1-Marlin, (Big fish). 2-Joe DiMaggio. 3-Martin. 4-Perico. *Marlin; It was a big fish, which was the greatest aim and goal of Santiago. The struggle more than three days between Santiago and Marlin, it was the trying by Santiago to catch Marlin, he had took marlin, but it was destroyed by sharks later. (Miller, 2002:5). *Joe DiMaggio; although he never appeared in the story. He was one of American most famous baseball players; Santiago worshiped him as a model of strengthen and young. (Miller, 1988: 55-56). Note; he always *Martin; Martin a cafe owner in Santiago’s village, didn’t appeared in the story. Manolin often went to martin for Santiago’s supper and others. (Miller, 1988:12). *Perico; perico was the owner of the bodega in the Santiago’s village. He didn’t appear in the novella the old man and the sea, but he served an important role in the fisherman’s life about the scored of the baseball’s newspaper. (Miller, 2002: 6).

Shakespear In Love :: essays research papers

SHAKESPEARE IN LOVE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare in love is a story of two lovers who are unable to be together because Shakespeare is a player and they woman is a woman or royalty. The movie starts with Shakespeare writing a comedy play for a man. But this play was soon to be changed to a love story. Shakespeare was listening to people try out for the part in his play when all of the people finish he thinks all is lost but, a young boy comes on the stage and recites a line that catches Shakespeare's ear. The boy runs off and William follows. He follows the young boy to a castle and goes in and see's a girl. He falls in love with her at first sight. but the man who is to marry the young woman stops William and threatens to kill him. The man asks for William's mane and he gives him the name of another playwriter. the man kicks Shakespeare out of the castle where he goes to the window of viola where he talks to her. Then the next day the young boy who William followed continued to come to play rehearsal's . The play Shakespeare was working on was to become the modern play of 'Romeo and Juliet.'; the rehearsal's go on while Shakespeare thinks the young boy is the nephew of the nurse of viola but on a boat ride back to the castle Shakespeare finds out that the young boy is but the viola who he has fell in love with. Shakespeare follows her and this is where he sleeps with her. Then for the rest of the rehearsal's the two are both knowing that they are in love. But, viola is to be married to a rich man who has permission of the queen to marry her. Viola is heart broken but, she goes on with the play. The two make the play 'Romeo and Juliet'; from their own love experiences together. But the man who is to marry viola finds out that Shakespeare is sleeping with viola and is enraged. But, the players have found out that the stage has been shut down by the rebels due to the fact that a woman was in their play. But another man offers to the players that they can use his stage to put on the play. The man to marry viola has made a wager with the queen in that she states that no play can tell the story of true love.

Brand consciousness Essay

â€Å"This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market.†A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite, but today in India, disposable incomes and of middle class and upper middle class are increasing. The consumers in India are also very brand Conscious. The scenario being so in India, this research facilitates Arctic Circle to exploit the opportunity by crafting a unique set marketing strategies for the Indian market. INTRODUCTION India is set for a dramatic expansion of domestic consumption that will make the country one of the largest consumer markets in the world. If overall economic growth remains 7 to 8 per cent, as most economists expect, then consumption will increase. It is estimated that real consumption will grow from Rs 17 trillion today to Rs 70 trillion by 2025. This will take India into the premier league among the world’s consumer markets. The primary driver of India’s growth as a consumer economy will thus be increasing incomes. Our analysis shows that average real household disposable income is set to grow from Rs 113,744 in 2005 to Rs 318,896 by 2025, a compound annual growth rate of 5.3 per cent. Rising incomes will also create a sizeable and largely urban middle class is expected to will swell to 583 million people or 41 per cent of the population. While the growth in Indian incomes and consumption will deliver substantial societal benefits with further declines in poverty, the growth of a large middle class spells an opportunity for the manufacturers and the invasion of multinational brands is sure to change the dynamics of market phenomena. While the corporate spending on branding is high and what kind of Marketing strategies the companies will have to craft for the Brand – Conscious Indian Market is the question which is left unanswered. Therefore, the present study is an attempt to explore ‘The influence of Brand Consciousness on Indian consumers to buy the Diamonds(Luxury Product) of Arctic Circle. Given the understanding of the  extant literature this study is expected to provide directions on the phenomena for practicing manager on understanding that Indian`s are more Brand-Conscious. Therefore, the objective of this study is to build a marketing strategy model for the Brand-Conscious Indian Consumers. LITERATURE REVIEW A survey in 2008 indicated that India is among top 5 countries when it comes to Brand Consciousness. A country where savings rate is very high (nearly 36%) and where top 10% percent of people hold 53% of the wealth of this nation and lower 20% own about 1%, it is hard to believe that brand consciousness is on the rise. A brand becomes a brand after how it is perceived by people, the image that it projects and the quality and promise to customers which it upholds. Most of the brand names out there today have become a symbol of a characteristic quality which they have imbibed in them self, a quality which leaves a consumer’s mind wondering after its usage.(live mint.com, priyanka mehra) India is an emerging market, being a part of a developing economy. The consumers now to a certain extent have started differentiating between what every brand of a product has to offer, which tightens the competition because it’s not only about that little puma on your shirt or the bitten apple on your phone. Until now the premium brands were catering to the high end consumers and they have carved out their niche in this segment of market, but now they are getting aware of the needs of the other segments of the society specifically the middle class. Being the real savers they are being targeted by the premium brands. These brands are now coming out with the products keeping in mind this segment of market. Indian middle class believes putting their money where they can get equivalent and possibly more value and if the premium brand can facilitate this then the local producers have a competition. So brand consciousness is on rise in Indian market and the premium brand can capitalize on it.(live mint.com, priyanka mehra) Luxury brands are now for the ones that can afford them and India has a lot of potential given the high disposable income of the growing middle class. By knowing how purchasers consider, are affected, pick and utilize their  items, luxury brands can make products that join straight with buyers seeks and will, also, be skilled to have a much clearer meaning of what their promoting destinations ought to be keeping in mind the end goal to achieve the potential purchaser. By Understanding shopper’s choice making process, organizations can distinguish chances and dangers that may emerge in the commercial center. ( Rohit Arora, Strategic Planning Director, Bates Pan Gulf (BPG Group), Dubai, UAE) Companies will have to come up with a set of unique techniques which must be a mix of sponsorships, mold shows, superstar support, publicizing and PR. (Ana Margarida Forja de Macedo de Carvalho). There are eight mainstays of Luxury Brand Marketing, for example Performance, Pedigree, Paucity, Persona, Public figures, Placement, Public relations and Pricing. The 8 P’s of luxury showcasing can give a comprehensive structure to extravagance advertisers.( Rohit Arora, Strategic Planning Director, Bates Pan Gulf (BPG Group), Dubai, UAE). Luxury marketers and retailers have proven their resilience in a tough economy by sticking to their USPs: impeccable craftsmanship, artisanal, bespoke, exclusivity and razor-sharp service. (4 Luxury Marketing Ideas for 2013 Karen Weiner Escalera, president & chief strategist at KWE Partners, details four ways in which luxury brand marketers can reinvent their marketing strategies for 2013). 2013 will be the year where luxury brands must raise the bar by reinventing and reinvigorating their marketing strategies and look for new ways to brand and create new profit centres. One of the innovative marketing strategies is Themed experiences which means Retail environments are becoming â€Å"themed brand stores† that serve as temples of socialisation; places where people don’t just pass through, but immerse in a world where they’ll stay, explore, have fun, meet others with the same passion, even learn – and do it with style. Secondly, Accessible Customisation which means Traditionally, â€Å"real† luxury delivered individualised products based on a buyer’s personal preferences, tastes and budget. Last but not the least, Online Stores through which the luxury brands by Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name on the streets. (4 Luxury Marketing Ideas for 2013 Karen Weiner Escalera, president & chief strategist at KWE Partners, details four ways in which luxury brand marketers can reinvent their marketing strategies for 2013). OBJECTIVE OF THE STUDY The Objective of this study is to build a marketing strategy model for the Brand-Conscious Indian Consumers. LIMITATIONS OF STUDY The study is completely based on Secondary research which was undertaken 2 years ago, when the economic conditions of India was far superior than what it is today. So doing a primary research in today’s economic conditions in India would help in coming into proper conclusions. CONCLUSION This study aimed at devising Marketing Strategies for the Artic Circle, a Canadian based Diamond company to understand the psychology of the Indian Consumers and buying behaviours of the average growing middle class Indian Consumers with increasing disposable incomes. Various articles and research papers suggest that Indians rank three in the world in terms of Brand-Consciousness. So there is an opportunity which can be untapped by Artic Circle Diamond Company. Uncovering of the underlying dimensions of consumer aspirations as it relates to Brand-Consciousness provides managers with the underlying dimensions of fundamental needs of the consumers and therefore provide directions as to make decisions in their offerings in terms of product/services, communication, designing accessibility and pricing the same. The study also provides directions on the decisions on these, given the temporal considerations under which the manager is making the decisions. BIBLIOGRAPHY Arora, R. (n.d.). Eight P`s of Luxury Brand Marketing. Dubai. Ashish Mansharamani, F. D. Marketing of Luxury Goods. Carr, T. (2013). The luxury market outlook 2013. Luxury Daily . Carvalho, A. M. (2012). â€Å"Consumer behavior in the luxury industry: Getting a grasp on consumers,Intrinsic and Extrinsic Motivationsâ€Å". Chaturvedi, D. (2010). India is next luxury goods hub. ET Bureau. Contributor, G. (2010, 1). The business of fashion. Mumbai. Escalera, K. W. (2013). Four Luxury Marketing ideas for 2013. Mumbai, Maharashtra, India. Krawitz, A. (2012, 09 06). Advertising diamonds. Mehra, P. ( 2008. , 3 27). India ranks 3rd in brand consciousness. Mumbai, India. Nielsen. Indians among top three Brand Conscious. Steve Hodgson, M. D. (2007, april). Confidence in Diamonds: Mine to market conference.

Astrophil and Stella Essay

For the sake of the cause he also borrows ideas from other poets, but finally he realizes that the only way to tell his feelings is to write his own words from his own heart. The poet relies on the success of his chosen wooing process sincerely. There is a turn after the octave. The sestet starts with the word ‘‘But’’, which suggests some kind of change. In this part, three words, ‘‘Invention’’, ‘‘Nature’’ and ‘‘Study’’, are personifies by the poet. He presents ‘‘Nature’’ to the reader as the mother of ‘‘Invention’’ (‘‘Invention, Nature’s child’’ (Line 10)). With this personalization, these two words get qualities, and this refers to the naturalness of using imagination to create new ideas. These two things are necessary conditions of each other. The third personalized word is ‘‘Study’’. It appears as the stepmother of ‘‘Invention’’. Mother would never be in good terms with stepmother. One reason of it can be jealousy. The poet to act up to this fact gives the ability of breathing to ‘‘Study’’ in order to be able to blow ‘‘Invention’’ away. There is still no inspiration of the poet for writing his ideas and feelings. The personalizations serve the aim to have something that can be the reason of the poet’s inability to write. Around the end of the sonnet the poet shows us a picture of a woman who is ‘‘great with child’’(Line12). He compares his situation with the state of pregnancy. According to him, express his feelings and write down them can be as difficult as giving birth to a child. The pregnant mother has millions of troubles and struggles during the pregnancy such as the poet has during the procedure of writing ‘‘helpless in my throes’’ (Line 12). After all his attempts fails, in the last line his Muse calls him a ‘‘Fool’’ and advises him to ‘‘look in thy 2 heart and write’’. The word ’’Fool refers to the poet. He makes stupid mistakes when he tries to use others love poems to express his feelings. There is some irony in the words of the Muse. The poet should not think so much about his feelings and about how to write them down. He just has to write down what is come from his heart without thinking about it. I think, the testimony of the Muse’s words is that people have to trust in themselves and in their abilities. 3

Black Women essays

Black Women essays In the essay In Search of Our Mothers Gardens, Alice Walker created a sense of literary tradition among black women by providing wisdom for the past, with her discussion of artistic role models. This essay has a lot interesting of themes such as spirituality, creativity, oppression of black women, and respect. Black women have shown to be highly spiritual and creative but society has oppressed them by not giving them the freedom to create art. They have suffered because of unfulfilled potential and their sorrow supports Walkers perspective of black womens treatment by society. She though that black women sang, told stories and gardened in order to express their spirituality because they were impeded to perform art on a greater level. Walker starts this essay with a quote from Jean Toomers writing. This quote showed that men were aware of black womens artistic talent and that they were hold back just to serve men and have low statuses. In Toomers quote he states, I talked, beautifully I thought, about an art that would be born, an art that would open the door for women the likes of her. I asked her to hope and built up an inner life against the coming of that day (128). Toomer agrees that black women can become artists because they all have talent and invites them to hope and never give up because sooner societys roles for black women will expand with better opportunities. Black mothers and grandmothers needed to stop listening to men and society and start listening to each other if they wanted to fulfill their artistic potential. Walkers essay shows various types of oppression. Toomer agreed that women were seen as the mule of the world and couldnt show their talents to the world because they werent allowed to. He said They stumbled blindly through their lives: creatures so abused and mutilated in body, so dimmed and confused by p...

Euhemerism and the Gods

Euhemerism and the Gods Euhemerism and the Gods Euhemerism and the Gods By Maeve Maddox As long ago as the 4th century B.C.E., a student of religion and myth named Euhemerus theorized that the gods and their stories had their origins in actual historical events. His name has given us the term euhemerism [yÃ… «-hÄ“mÉ™-rÄ ­zÉ™m]: interpretation of myths as traditional accounts of historical persons and events OED Much later, an Icelandic student of the Norse myths, Snorri Sturluson (1179-1241), suggested that the gods began as human war leaders. He speculated that cults grew up around the burial sites of kings and renowned warriors. The living visited the sites called upon the departed for help in battle. Eventually the dead heroes were remembered as supernatural beings with the power to bestow victory in war. Related words are: euhemerist: noun, one who follows the method of Euhemerus euhemeristic: adjective, ) of persons: Inclined to euhemerism; (b) of things: Of the nature of or resembling euhemerism euhemerize: verb, To subject to euhemeristic interpretation; To follow the method of Euhemerus. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Types of RhymeTime Words: Era, Epoch, and EonNominalized Verbs

Organizational Communication about internship Essay

Organizational Communication about internship - Essay Example The modern economy is moving from manufacturing to service orientation. In essence, service production is crucial to human life because it relates directly to human social activities (Downs & Adrian, 2012). Therefore, there are a lot of personal contacts with people. This is seen mostly in hospitality industries like hotels and restaurants. In such places, where business success is dependent on customer satisfaction, effective communication should be enhanced. A good communication strategy enhances customer satisfaction and attainment of organizational goals. Furthermore, because too much engagement with customers, communication helps to clear up misunderstanding and promote straightforward business deals free from inaccurate information, sarcasm, and personal attacks. Usually, customers are ‘right’ and they should be treated with utmost good faith to feel appreciated. This can be achieved by effective communication. According to Miller, (2014), there is no employee who wants to be a faceless cog. Irrespective of how small or big the organization is, workers who are not appreciated and accommodated will drain the moral of other workers leading to low productivity and high turnover. Before the voiceless employees drain others, the company can conduct regular employee surveys to ascertain issues affecting them. This is the most recommended method of getting their input clearly examined. Employee survey is paramount because the organization can identify the loopholes and take corrective measures. Surveys bring on board all the parties to understand what each one is expected to. As a result, productivity levels will be maintained. Written communication is formally accepted and removes doubts. Once words have been put on paper, it can easily be authenticated as opposed to written. Also, it cannot be easily altered and